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Café Rouge is a French-styled restaurant chain, with over 120 sites across the UK.〔(【引用サイトリンク】url=http://www.tragusgroup.com/brands/cafe-rouge )〕 Café Rouge is part of a bigger restaurant network owned by Tragus Group Ltd. ==History== Café Rouge was founded by Roger Myers and Karen Jones as a small restaurant chain in 1989.〔(【引用サイトリンク】url=http://www.caterersearch.com/Articles/07/07/1994/29706/Roger-Myers.htm )〕 As the brand grew, Myers and Jones incorporated the chain into a larger restaurant group: the Pelican Group. In July 1996, Whitbread purchased Pelican Group - comprising 110 restaurants under the Dôme, Mamma Amalfi and, primarily, Café Rouge brands - for £133m.〔(【引用サイトリンク】url=http://www.fundinguniverse.com/company-histories/whitbread-plc-history/ )〕 The restaurant chain gained much exposure after frequently being mentioned in the 1996 novel ''Bridget Jones's Diary'', with the main character Bridget Jones (and her friends) visiting her local branch of the restaurant regularly throughout the novel.〔(Whitbread's Rouge awakening ) BBC News, 30 October 2001〕 In May 2002, Whitbread sold Pelican to Tragus Group in a management buy-in for £25m.〔(【引用サイトリンク】url=http://www.standard.co.uk/news/whitbread-sells-restaurant-groups-6299454.html )〕 In 2009, Cafe Rouge began a partnership with the Gourmet Society, offering their members discounts on production of a Gourmet Society restaurant discount card. In February 2011, Café Rouge introduced a new fast-service format to the brand.〔(【引用サイトリンク】url=http://www.bighospitality.co.uk/Business/Tragus-trials-fast-service-Cafe-Rouge-format )〕 Café Rouge Express at London Euston railway station and Southampton's WestQuay shopping centre, aims to reduce customer waiting time and the reduced menu range is available to eat in or take away. In 2012, it was reported that Café Rouge intended investing in excess of £20m〔(【引用サイトリンク】url=http://www.peach-report.com/Missed_This/1716749/caf_rouge_freshening_up_with_20m_investment.html )〕 refurbishing its restaurants over the next few years, starting with the Hampstead branch. Created by Afroditi Krassa, the new design is inspired by classic but urban Parisian bistros, whilst remaining sensitive to the essence of the original Café Rouge.〔(【引用サイトリンク】url=http://cscretail.co.uk/news/2012/december/chapelfield-chosen-for-new-bistro-design-launch-by-cafe-rouge.aspx )〕 The design will be rolled out across 125 restaurants within three years, with interiors tailored to each site.〔(【引用サイトリンク】url=http://www.bighospitality.co.uk/Business/Tragus-reveals-plans-to-refurbish-entire-Cafe-Rouge-estate-within-three-years )〕 In September 2012, Café Rouge joined the Nectar loyalty card reward scheme as a redemption partner.〔(【引用サイトリンク】url=http://www.peach-report.com/Marketing/1604947/tragus_joins_nectar_promo.html )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Café Rouge」の詳細全文を読む スポンサード リンク
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